There is no real limit to how many followers you need if you have just 1000 you will already be influencing a small audience. At BIA bloggers we have selected influencers with as low as 3000 and more than 1 million. It is important that the engagement rate is good. We also take into account your target audience, once established and verified we can offer various campaigns to suit according to our clients requirements and your Klout score.
Klout is a website and mobile app that used social media analytics to rate its users according to online social influence via the "Klout Score", which was a numerical value between 1 and 100. Your score reflects an analytical number to your posts, likes, retweets etc. to offer an insight into your blogging. Scores vary depending on your interests and following. an average score would be around 40. 50+ would be considered as good, 60+ excellent.
There is no real limit to how many followers you need if you have just 1000 you will already be influencing a small audience. At BIA bloggers we have selected influencer with as low as 3000 and more than 1 million. It is importatnt that the engagement rate is good. We also take into account your target audience, once established and verified we can offer various campaigns to suit according to our clients requirements and your Klout score.
Influence marketing is a proven formula to increase the reach of a brands target audience and engagement. With an 11x better ROI than normal media marketing its not surprising that the majority of brands allocate a large proportion of there annual marketing budget to this form of marketing. It offers business the opportunity to target a specific potential audience in any chosen area. In relation to what it costs this is one of the most basic questions new entry business brands have.
An influencer’s social media post is essentially an ad placement, right? So, how much do influencers charge for that ad?
According to recent reports, on average influencers on the following platforms will charge:
As much as I wish the answer were a simple X amount of dollars per X amount posts, in most cases, this just isn’t how it’s done in influencer marketing. Even if you can’t afford Kim Kardashian, who reportedly charges over $250,000 for an Instagram photo, there’s a lot of wiggle room when it comes to pricing depending on your objective. Influencer pricing varies greatly and takes into account:
So, how much do influencers charge? It can be hard to say, but most influencers will set their own rates unless they use a platform like Tapinfluence or Revfluence that sets rates for them.
BIA bloggers (Brand Influencer Agency) Influencer in essence act as a middleman in the Influencer Marketing process. The process of discovering influencers, contacting and selecting the most suitable ones, then running campaigns with them, is very time-consuming. This is where specialist Influencer Marketing Agencies come in. We have active relationships both exclusive and non exclusive with influencers across the world. We will find the right recipe of influencers to fit any of your specific requirements, protect you from fraudulent influencers claims, whilst managing, analyzing and offering full data reports
Influencers have always been a mainstay in marketing–from the many popular actors/celebrities who portrayed advertisements like the Marlboro Man to Steph Curry promoting Under Armour apparel, people like to buy products from people they like and trust. The rise of social media means that now it’s not just the rich and famous who can promote products. Now anyone can build social media platforms and then use their position to market products for companies. Given that 70% of teenagers trust influencers over celebrities, it’s safe to say that influencer marketing is only going to get bigger.
There are so many different questions to answer, whether a brand or an influencer, feel free to contact us directly we will always reply. We will also publish any that are helpful to the community. Alternatively just drop us a line!
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